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Google Analytics alternative

The cookieless alternative to Google Analytics 4

All the important metrics on one screen, without cookies or a consent banner, plus heatmaps, JavaScript errors and Core Web Vitals in the same panel.

What Google Analytics 4 is

Google Analytics 4 is Google’s free event-based analytics for websites and apps, used to study acquisition, behaviour and conversions. Its default setup stores the client ID in the _ga cookie, so in the EU it’s usually used with a consent banner.

Why people switch to Overtracking

Every visit counts

Without cookies there’s no banner to reject, so your reports include all your visitors.

Understood at first glance

Visitors, sources, pages and goals on one screen, with filters that apply to everything. No reports to build.

More in the same panel

Click heatmaps, JavaScript and 404 errors and Core Web Vitals of your real visitors, without extra setup.

Feature comparison

FeatureOvertrackingGoogle Analytics 4
No cookies by defaultYesNo
No consent banner neededYesNo
Click heatmapsYes—
JavaScript error trackingYes—
Core Web Vitals of real visitorsYesPartly1
Real timeYesYes
Goals with monetary valueYesYes
AI assistants channelYesYes
Official MCP serverYesYes
REST APIYesYes
Data hosted in the EUYes—
WooCommerce plugin with ordersYesPartly2
PrestaShop module with ordersYes—
Entry price€6.95/month for 100,000 page views, 7-day free trialFree

1 Core Web Vitals: possible by sending them as custom events with extra code.

2 WooCommerce: official plugin developed by WooCommerce.

— Not found on its website.

Checked on each provider’s website on 3 November 2026. Features and prices may change.

Frequently asked questions

Can I use Overtracking and Google Analytics at the same time?

Yes. Install Overtracking alongside GA4, compare both for a few days and switch when you’re ready.

Why are the numbers higher in Overtracking?

Because it also counts the visitors who reject cookies, which Google Analytics doesn’t see.

Does Overtracking detect Google Ads traffic?

Yes. Clicks from Google Ads and Microsoft Ads are counted as paid search automatically, and UTM campaigns have their own report.

Start measuring in 5 minutes

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