AI assistants

Find out how much traffic AI assistants send you

Overtracking separates visits from ChatGPT, Claude, Perplexity, Gemini, Copilot and other assistants into their own channel, so you see what AI recommends from your website.

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A channel for AI assistants

Visits from AI assistants don’t get mixed with referrals or direct traffic: they have their own channel, with visitors, sessions and conversions.

ChatGPT, Claude, Perplexity, Gemini and Copilot
Poe, You.com, Phind, Grok and other assistants
Also by UTM: utm_medium=llm, ai or ai-chat

Which pages AI recommends

Filter by the AI assistants channel and look at the entry pages: that’s the content assistants send people to.

Entry pages from each assistant
Countries and devices of those visits
Bounce rate and time on site

Do they convert?

Compare the conversions of AI traffic with search and social to decide where to invest your content.

Goals by channel
Value of conversions from AI
Comparison with the previous period

Integrations

Frequently asked questions

Which AI assistants does Overtracking detect?

ChatGPT, Claude, Perplexity, Gemini, Copilot, Poe, You.com, Phind and Grok, plus links with UTM parameters that identify an assistant.

Why does some AI traffic appear as direct?

Some apps don’t pass the referrer. Add utm_source with the assistant’s name to the links you control and they’ll be counted correctly.

Can I ask an AI about my own data?

Yes. With the Overtracking MCP server, assistants such as Claude or Cursor can query your statistics in plain language.

Any MCP client

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