Custom events

Track conversions from your JavaScript

When a URL or a click isn’t enough, call _ovt() from your code and each conversion appears with its source, campaign, country and device.

Start your free trial Full guide in the documentation

What you get

Any action

A payment confirmed, a sign-up, a form step, a video watched to the end: whatever your code knows.

With value

Give the goal a value in euros and see how much each channel and campaign brings in.

Full attribution

Every conversion with the page, the channel, the country and the device of the visit.

Set it up step by step

1
Create a custom goal

Go to Settings → Goals → New goal → “Custom”. Give it a name and a key:
- Letters, numbers and _ . : - (up to 64 characters), for example purchase or signup_step_2
- Optional: a value in euros for each conversion
2
Call _ovt() with the key

At the moment the action happens, on any page with the tracking code:
```
_ovt('purchase');
```

Only when it really happens

For example, after the server confirms that a form was sent:

form.addEventListener('submit', async (e) => {
  e.preventDefault();
  const res = await fetch('/api/contact', { method: 'POST', body: new FormData(form) });
  if (res.ok) _ovt('contact_sent');
});