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Shopify

Cookie-free analytics for your Shopify store

Paste the code in your theme and find out which channels, campaigns and product pages bring visitors to your store.

What you get

Know which channel works

Organic search, paid search, paid social, social networks, AI assistants and your UTM campaigns, each one separately.

Your best pages

Which products and collections get the most visits, and where each visit starts.

No cookie banner

Overtracking doesn’t set cookies, so it doesn’t add another banner to your store.

Set it up step by step

  1. Copy your tracking code

    Add your store in the app and copy the code from Settings → General → Tracking code.

    <script>!function(w,d,s,u){var t=d.createElement(s);t.async=1;t.src=u;var f=d.getElementsByTagName(s)[0];f.parentNode.insertBefore(t,f);}(window,document,'script','https://cdn.overtracking.com/t/tYOUR_CODE/');</script>
    Tracking code in the website settings
  2. Edit your theme code

    In Shopify, go to Online Store → Themes, open the “…” menu of your current theme and choose “Edit code”.

  3. Paste it in theme.liquid

    Open layout/theme.liquid, paste the code right before </head> and click “Save”.

  4. Check that it works

    Open your store in a private window and go to Real time in Overtracking: your visit appears within a few seconds.

    Real time with active visitors

Frequently asked questions

What happens if I change my theme?

The code lives in the theme. When you switch to a new one, paste it again in its theme.liquid.

Does it measure my campaigns?

Yes. It reads UTM parameters and recognises ad clicks from Google, Microsoft, TikTok, Snapchat and LinkedIn as paid traffic.

Can I install it with Google Tag Manager instead?

Yes. If your store already loads Google Tag Manager, add Overtracking as a Custom HTML tag on all pages.

Start measuring in 5 minutes

Try it free for 7 days. No cookies, no banners, no credit card.

Start your free trial