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No developer needed
Everything is done from your Tag Manager container, in five minutes.
Google Tag Manager
Install Overtracking with Google Tag Manager
If you already manage your tags in Google Tag Manager, add Overtracking as one more tag, with no changes to your website’s code.
What you get
Under your control
Preview it, pause it or go back to an earlier version of the container whenever you want.
Goals from your triggers
Reuse the triggers you already have to fire Overtracking goals with _ovt().
Set it up step by step
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Copy your tracking code
Add your website in the app and copy the code from Settings → General → Tracking code.
<script>!function(w,d,s,u){var t=d.createElement(s);t.async=1;t.src=u;var f=d.getElementsByTagName(s)[0];f.parentNode.insertBefore(t,f);}(window,document,'script','https://cdn.overtracking.com/t/tYOUR_CODE/');</script>
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Create a Custom HTML tag
In Tag Manager, go to Tags → New → Tag configuration → “Custom HTML” and paste the code.
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Fire it on all pages
In Triggering, choose “All Pages” and save the tag.
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Publish the container
Use “Preview” to check that the tag fires, then click “Submit” to publish. Your visit appears in Real time in Overtracking.
Frequently asked questions
Do I need a dataLayer or variables?
No. The Overtracking tag works on its own, with no variables or dataLayer.
Do I have to wait for consent to fire it?
Overtracking doesn’t set cookies or store IP addresses, so you can fire it on all pages from the first visit.
Can I fire goals from Tag Manager?
Yes. Create a custom goal in Overtracking and a Custom HTML tag with <script>_ovt('your_key');</script> on the trigger you want.
More integrations
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