Top pages, entry pages and exit pages

The three tabs

• Pages: pageviews and visitors of each URL.
• Entry: the first page of each session. These are your doors: home, articles found on Google, campaign landings.
• Exit: the last page of each session. Not necessarily bad: a thank-you page should be an exit.

URLs are shown by path (/blog/my-article/). If you measure several subdomains, those from another subdomain show the host in front (shop.mydomain.com/cart/).

The page of a URL

Hover over a page and click “See the URL page”: the whole dashboard limited to that page, plus its journey:

• Entries and exits: how many sessions start and end there.
• Exit rate: of the sessions that see the page, how many leave from it.
• Time on the page.
• Arrive from: the previous pages (or “Enter directly here”).
• Go to: the next pages (or “Leave the website”).

Practical uses

• A page with many entries and a high exit rate: people arrive and don’t continue. Add a clear next step (related articles, a button).
• A product page with few entries: it isn’t being found. Work on its SEO or link it from your most visited pages.
• Check “Arrive from” on your contact or checkout page to know which content leads to it.