How to create and read click heatmaps

Create a heatmap

1. Make sure heatmaps are on in Settings → General.
2. In Settings → Heatmaps, add the path of the page without the domain, for example /pricing/.
3. The capture of the page is taken automatically with the next visits, one per device.

Tip: Start with the pages that matter for your business: home, pricing, a product page and your main landing.

Read a heatmap

• Desktop, mobile and tablet: each device has its own clicks and capture. Look at them separately: people don’t click the same way.
• From blue (few clicks) to red (many).
• “% of clicks above the fold”: how many happen without scrolling. The dashed line marks the fold.
• Intensity: raise it if there are few clicks, lower it if everything looks red.

What to look for

• Your main button has few clicks: move it higher or make it stand out.
• Many clicks on something that isn’t a link (an image, a heading): people expect it to be one.
• Clicks spread across many menu items: maybe your navigation isn’t clear.