How to filter your web analytics reports

Add a filter

1. Click “Filter”.
2. Use a quick filter (Direct, Referrals, Organic search, Social networks, AI assistants) or “Add condition”.
3. Choose the dimension: pages, acquisition, location, technology or UTM.
4. Choose the operator: is, is not, contains or does not contain.
5. Type the value or tick suggestions (the most frequent values of the period, with their visitors) and click “Add”.
6. Click “Apply filters”. Nothing changes until you apply.

Tip: Faster: in any report, hover over a row and click the funnel (“Filter by this”).

How conditions combine

• Several values of the same dimension and operator add up with “or”: country is Spain or Mexico.
• Different dimensions combine with “and”: country is Spain and device is mobile.
• Up to 10 filters and 20 values.

Active filters appear under the header; remove one with its ×. They’re remembered per website and also apply to sessions, goals, errors, Web Vitals (where the data exists) and exports.

Examples

• Your blog only: page contains /blog/.
• How mobile users from Spain behave: country is Spain + device is mobile.
• A campaign: UTM campaign is black-friday.
• Everything except your home page: page is not /.

Save filters

With “Save filter” you give the current conditions a name (for example “Spain mobile”) and load them later with one click from “My saved filters”. Up to 50 per website.